Gidigio's Production Line

Follow a boot's story from beginning to end in Gidigio's factory in Italy.  See the incredible process that hand-crafted shoes go through!

June's Employee of the Month: Anilyn!

Congratulations to Anilyn...she's our June Employee of the Month!

"Anilyn has shown excellent customer service consistently.  She is always bright and cheery, helping anyone and everyone with their needs.  Her work ethic is impeccable and always does her best.  Everybody likes working with her!"

Current Obsessions: New Balance Minimus Trail Shoe!

Hey Sole Foodies, it's Anilyn. I'm super excited to report that our store now carries the NEW New Balance Minimus Trail shoe for both men and women. It is the newest line of barefoot footwear from New Balance. The trail shoe features a rubber wrapped upper designed to reinforce the metatarsal, a stitched tongue to prevent debris from invading your twinkle toes, a wrapped toe to guard against rocks, and an outsole designed to allow the runner to feel the ground without compromising stability.

Now, not every runner is going to need this type of shoe. The NB Minimus is designed so that runners can strike the ground landing at midfoot.  It's best to introduce yourself to the sensation of wearing a shoe like this a little at a time. New Balance recommends that first time wearers do only 10% of their usual running/walking routine to help ease runners into the transition. 

My priorities are simple: I want to look and feel comfortable, at work and at play.  I have had these shoes for a little over three weeks now and I run in them constantly. I took it slow at first but now I'm racing at full sprint. I also love the coral color and it’s totally on trend right now! Come and test them out for yourself and see what all the hype is about.

Top: Men’s MT10OB in Orange

Bottom: Women’s WT10GR in Coral

Oh So Glittery! - Glittersweet Bags

Photo: Glittersweet Studio

Sole Food is so excited to welcome glittersweet to our boutique! Made with love in our hometown of Seattle, glittersweet is the creation of two moms who find sheer joy in all things glittery! They developed a great line of bags suitable for everyday use; they are pretty enough for a night out as well as practical for the grocery store and office.  

We have crossbody bags available in two sizes: the large tote and the medium tote.  There are also some über-cute accessory cases that are perfect for everyday essentials, like your makeup, snacks, or zombie survival kit (just kidding!).  

Here is a sample of what we have in-store:

Medium Tote with Huckleberry Applique - Shop Here

These bags are a great everyday size, perfect for your daily essentials and more.  The long cross body strap features a gripper pad so the strap doesn't fall off your shoulders...how neat is that! There's a side pocket for your phone, keys, etc. and the lining is a fun, printed pattern.  Other styles we carry:

Daisy Applique - Shop Here

Blossom Applique - Shop Here

This fully-zippered accessory case has a sleek liner that makes this bag easy to clean.  The fun designs available include Huckleberry, Wildflower, and Daisy.

Wildflower Accessory Bag - Shop Here

Huckleberry Accessory Bag - Shop Here

May Employee of the Month: Bri!

Sole Food is proud to announce May's employee of the month...Bri! She has been a Sole Food team member for just over a year and she has grown to be one of our most knowledgeable associates.  Bri is always looking out for her customers and giving them all the help they need, whether it is about children's fit or fashion tips.

Here is what some of her fellow coworkers had to say about Bri:

"Bri did an incredible job of working with a customer with a disability. She worked diligently and he left the store happy and with four pairs of Cydwoq shoes. He thanked her for her friendly attitude and great knowledge of Cydwoq."

"Bri is always good to work with. She is helpful and nice to customers as well as everybody she works with."

Congrats Bri!

TEVA & Lucky the penguin!

TEVA has always been ecologically conscious about water and how the world is affected by it.  Their adventurous heritage has been around for over 25 years with the mission "to play and to protect".  While constantly pushing themselves to design the greatest sport sandals, they also play a vital role in being enviromentally friendly.

We love TEVA because they go above and beyond footwear.  Check out the video above and learn about Lucky, a penguin at the Santa Barbara zoo that needed corrective footwear to save its life.  We gotta say, TEVA makes an awfully adorable shoe for penguins!

Michael Jolie

"If the shoe matters more than the label in it, Michael Jolie is your shoe. You understand how the right shoes make your outfit - and your day. Crafted by Italian artisans from the finest leathers, Michael Jolie shoes are built for a discerning, quality-conscious woman. It's not about what you need, it's what you can't live without. Our shoes are the product of our partnership with the finest Italian shoemakers and are brought to you by a select group of retailers who feel the way we do."

 

Avery Ballet - SHOP HERE

These beautiful ballets feature the softest leathers in both a textured finish and
an amazing robin egg blue color.  The simplicity of the design will take your breath away.

Avery Ballet - SHOP HERE

Callie Heel - SHOP HERE

Need a fresh lift for your wardrobe?  These wonderfully designed heels will amaze you.  Above is the Callie heel, made by the finest Italian craftsmen around. Below, the Carina is a slingback  peep toe featured in a beautiful sea foam green.

Carina Heel - SHOP HERE

Shop Success!

Thank You!

Sole Food had a great weekend with the Shop to make a Difference event.  Thanks to you we sold 55 Cure Cards...that's $1375 going to the Fred Hutchinson Cancer Research Center...wow! 

"Fred Hutchinson Cancer Research Center is a world leader in research to understand, treat and prevent cancer, HIV/AIDS and other life-threatening diseases. Founding members of the center are credited with pioneering bone-marrow transplantation as a successful treatment for leukemia and other blood diseases."

"Fred Hutchinson Cancer Research Center was founded by Dr. William Hutchinson in honor of his brother, Fred, a former major league baseball player and manager, who died of lung cancer at age 45."

(From the Fred Hutchinson Cancer Research Center website)

We heart Brett!

 Congratulations to Brett for being April's Employee of the Month!

Being a Sole Foodie for over 5 years, Brett is known for his friendly customer service,  upbeat attitude and, above all, his knowledge of footwear at Sole Food.  He actively searches new facts about fit, materials, styles and more so that he can give his customers all the facts they need to make the right decision.

 

Here's what his fellow employees had to say:

"Customers love Brett. He is very friendly and helpful to everybody. He has a lot of product knowledge and is willing to share it with customers and other co-workers. He is easy to work with and has a good attitude."

"Brett is always positive. He only has good things to say about other people.  He is fun to work with and easy to be around." 

Congratulations Brett! You deserve it!

Shop Sole Food!

Have you visited Sole Food's new website yet? Each week, you will find new styles online, fresh out of the box.  You can preview new arrivals from the comforts of your home or favorite coffee spot, make a wish list and get your new favorite shoes delivered to you fast!

We just added new style from Frye onto our website.  Pictured above is the Amelie, a beautiful, strappy sandal with studding and crisscross stitch detailing on top of a mini wedge heel.

Cydwoq amazes us again with their keen eye for style and wonderful leathers.  The Maya, seen above, features textured turquoise and brown leather cut with a scalloped pattern.

Stay Connected with Sole Food!
On our website you'll find different sections that will tell you all about the store.  Browse our Happenings calendar for upcoming promotions and events.  Tell your friends about our blog, where we frequently post all sorts of news about Sole Food and the shoe world.   Read about our excellent customer service policies, like our 45 day return policy on all online orders!