Toms Shoes' 4th annual "One Day Without Shoes" initiative, taking place today, encourages participants to go barefoot everywhere.
From Audrey Goodson at Footwear Plus:
Last year over 250,000 people went without shoes at more than 1,600 events around the world, the company reports. Mycoskie hopes this year's increased publicity will encourage a million people to chuck their footwear for the day. In addition to the revamped message, the company is hosting a new walk in New York, lead by supermodel Anne-V, and also released a One Day Without Shoes mobile app for iPhone and Droid, which enables users to share pictures instantaneously, provides soundtracks for barefoot adventures and includes an array of Toms and One Day Without Shoes merchandise.
"One Day Without Shoes is important for us to raise awareness of the impact a simple pair of shoes can have on a child's life," Mycoskie says. "Millions of children walk barefoot for miles risking injury, infection and exposure to soil-transmitted diseases."
Thank you to Footwear Plus and 9Threads for the news!