Construction Photos, Week 2

The women's wall is getting a facelift!

Oh no! Where's our shoes?

Oh, there they are! Some of our shoes have been temporarily moved into our new space.

Lots of construction rubble around!

Soon our existing backroom (on the right) will be connected to the new space (on the left)!

All About Sole Food!

Hey Sole Foodies,

Lindsay here, and I just wanted to take a little time to explain all about Sole Food and how we operate. We’re a small business with a boutique atmosphere (and a lot of heart!). We love shoes, and we do our best to choose fun, comfortable, colorful styles that you just won’t find anywhere else.  Each season’s collection is carefully selected by our staff to be unique.

Because of this, we have small quantities of the styles we carry-usually one or two in each size. This just means that the shoes you get from Sole Food are more special! You’re unlikely to find someone walking down the street with the same shoes.  It also means that if you find a great pair here, don’t wait! If you come back a week or two later, your perfect pair is likely to be gone.  We have a thirty day refund policy on unworn (full price) merchandise, so you can take a pair home, wear them around the house, and try them on with different outfits to make sure they’re right for you. If not, bring them back for a full refund. Here at Sole Food, we want to make sure you LOVE your shoes!

One exciting addition to Sole Food is our brand new website! Many of our awesome styles can be ordered directly from http://www.shopsolefood.com/.   If you want to be the first to check out our newest shoes, go to the new arrivals section at http://www.shopsolefood.com/New-Spring-2011-Arrivals/. That’s where we put brand new styles that aren’t even in the store yet!  These shoes will be exclusively online for a while, so take a peek!

I love Sole Food because we carry lines that you can’t find at most department stores. Some of my favorites are Gidigio, Gee WaWa, John Fluevog, and Gabor.  Here are a couple great styles we have in store right now!

Gidigo-Avion Heel: $269.90 (in store and online)

Gee WaWa-Larue Heel: $169.90 (in store only)

Thanks for taking the time to learn a little bit more about Sole Food-we hope to see you soon!

-Lindsay

Behind the Scenes!

We are well on our way! Construction is going very smoothly, and if you have visited the store this week, you've seen the impacts. Our temporarily smaller store is a bit cozy, and the dust is slowly collecting in the small corners and on some shoes, like this poor boot (above). I will fight the battle of the dust until I win!

Check out the area behind our temporary wall!

I came into the store this morning and noticed that we have broken through the south wall!

Sole Food Facebook Contest!

Hey Sole Foodies, want to win a $50 Sole Food gift card? We thought so! Submit a funny photo (or two) of you or your kids wearing Sole Food shoes on our Facebook wall! Contest ends at midnight on January 17th and we'll announce the winner on the 18th.

A New Year, A New Sole Food

Happy January, Sole Foodies!

The next time you visit our store, you will see a big difference...

"Oh my, Sole Food is a lot smaller than I remember!"

We are remodeling! January is going to be a busy (and dusty) month for us, but the construction will result in a major transformation later. It all started last night with the first step; we now have a temporary east wall located a few feet in from the original, making the store a little narrower, for now.

Store hours will remain normal, so visit us and check out our blue bucket sale! And check back in our blog soon; we'll be documenting the construction as it happens. Bye for now!

Blue Bucket Sale is Here!

The blue buckets are back! Every January we bring out the infamous blue buckets and fill them up with children shoes and give you a sweet deal...50% off! And no worries...we have sale shoes for men & women too.

To make shopping easier, we have organized the blue buckets by shoe size and translated European sizes to U.S. sizes. Our sale shoes on the walls have availability marked on the tag on the bottoms of shoes too!

You better hurry...the selection is great now, but these shoes go fast.

Do the Holiday Hustle!

Wow wow wow. Sole Food has been busy helping people find gifts for this holiday season. Here's some news about what's been happening!

This past weekend we had our annual Smartwool promo, buy 3 pairs get a 4th pair free! This year we gave away well over 80 pairs of free Smartwool socks...these socks flew out the door! Don't worry, we still have a lot of Smartwool to choose from, but I wouldn't hesitate. :)

Other popular items this season include UGG slippers & boots, and Hunter rain boots. It looks like people want to stay cozy inside their home and dry outside in the rain. :D

The UGG Bailey Button boot is featured here in Atlantic, a dark blue-green color. This is available in children sizes. Soft sheep shearling will keep toes warm! I took this photo awhile back after Seattle's first snowstorm...we still have a few sizes left!

Two little girls came in and tried on some STONZ booties with the extra Sherpa liner. They loved them, and they are awfully cute! These soft booties provide great flexibility, and the elastic straps adjust for a custom fit. We have a lot of styles to choose from!

We just ordered a bunch of Pashmina scarves and now have a great selection to choose from! We have these pretty colors shown above, as well as red, black, silver, taupe and more! These scarves are a perfect little gift for anyone.

Holiday Gift Guide: For the Kids!

Sole Food has a wide variety of patent leather shoes that are perfect for those holiday photos and parties! Sizes vary per style, but you can find shoes for as small as toddlers all the way up to the big girls.

Acorn slippers keep little feet warm and cozy during those cold winter nights! Made with soft fleece and featured in fun patterns, these slippers also have non-slip, weatherproof outsoles, so wear them inside and outside!

Be prepared for another snowstorm with these Keen boots. The Bridger boot is completely waterproof and also has tough rubber outsoles that provide needed grip on the ground. A zipper and elastic lace makes it easy to put on, leaving more time for those snowball fights!

STONZ are fleece-lined, soft-soled booties with durable nylon outer shells that protect from wind and water. Adjustable toggles provide a custom fit! These booties are perfect for developing feet and for kids who are just learning to walk. Also available are Sherpa fleece liners for extra warmth and comfort!

Smartwool has socks for everyone, even the little newborns! This 2-pack of soft sock booties is available in 0-6 months and 6-12 months, with more selections for older kids in-store. They comes in a handy box that is gift-wrap ready!

Holiday Gift Guide: Women's Edition!

Sole Food specializes in beautiful & unique shoes & accessories. Want to amaze the ladies in your life with a great gift? You won't go wrong with these ideas from us!

Idea #1: Wallets and Clutches
If you're like me, my wallet is my life. It holds all of my necessities to venture out each day! Why not look good out in the the world with a nice accessory? Our wallets hail from boutique brands, including Tano and Latico.

Idea #2: Party Flats from Me Too & Gentle Souls
You don't need 4-inch heels for that holiday party; look great and be comfortable all night long with some pretty flats! A Sole Food favorite, the Lilyana flat, features a memory foam footbed and really soft leathers that feel like butter between your toes.

Want to add a kick of style to your outfit? The Bay Leaf Flat from Gentle Souls is a patent-leather beauty that will go with any wardrobe. A flax-seed memory foam footbed and soft deer-skin leathers makes this shoe one you never want to take off!

Idea #3: Smartwool Socks!

Our best-selling MUST HAVES are Smartwool! We have the best selection of Smartwool for everyone on your list. These socks are made with the finest wool that has been treated to take away all the itchiness. What you get are soft socks that look great!

Idea #4: UGG Boots and Booties!

Expecting a new arrival this winter? Welcome the new one with uber-cute, soft booties! Treat mom too with warm UGG boots; these boots slip on with ease and provide all-day comfort.

Holiday Gift Guide: Men's Edition!

'Tis the season for holiday cheer and lots of gifts! If you are looking for some guidance on what gifts to give for those special men in your life, we have some ideas for you.

Idea #1: UGG Slippers - The Ascot
These super comfortable slippers are ready for indoor and outdoor wear. Rubber treading on the bottom of the slippers gives traction and protects the sheepskin from wear and tear. A full sheepskin sock lines the inside of the slipper and keeps the foot warm and comfortable. The classic mocassin style also goes great with any outfit!

[Pictured: Courdoroy in Chestnut & Gray Suede]

Idea #2: Button-up shirts from 191 Unlimited

Starting with 191 bucks and a big dream, two best friends started a collection of comfortable, well-fitted clothing. These woven shirts are stylish, featuring innovative detailing and great patterns.

Idea #3: Smartwool Socks

Give the gift of comfort and style with Smartwool socks! Perfect stocking stuffers, these socks come in a variety of colors and styles. From cushioned socks to casual business socks, we have the right socks for all types of needs.

Idea #4: Hunter Boots

Perfect for the men who work hard and play hard. Hunter rubber wellies are well-constructed, waterproof and have a comfortable insole for all-day wear. Featured above, the Bormio boot, is a more stylish look that complements any urban look.

We have more exciting gifts in-store and online! Check us out in University Village, or on our website... http://www.shopsolefood.com/

Happy Holiday Shopping!